Media Website is developing their online video number

According to O’Neill (2011) D S Simon’s survey say that 85 percent of online media websites are now using online video content to cover the news, it is a booming number when we compare with last three years ago. The survey that delivered by Douglas Simon to media influencers showed that online media has now officially become a video programming network, and develop of online video have no signs to stop. Which means it will be continuing and always develops day by day.

It will no surprise if the news and advertising slowly move to online video. It is because the audiences these days have a really short time to pay attention, and watching an online video is often preferable to reading a long article.

Davies (2011) discusses some benefits of online video:

-        >> Interactive + interested = advertising revenue – An interactive and interested video will be more appreciated, because it will be relevant with the content and the feelings of the viewers.

-       >> Optimized for search engines – video has enormous amounts of very rich data; video can be describing something with a million words. We just need to use three to five words to find the video information in search engine.

-       >>  Increased distribution and discoverability – human always interesting with the creatures. If the producing could see, it would drive audiences to watch and do some actions.

-       >> Advanced Targeting - By analyzing viewers’ background and interactions, the producing department can quickly consider how to make a good program, which touchable, relevant and interesting to the audience.

-       >> Extended life of your video assets - it’s logical to assume that the videos could appreciate over time as well, and this would increase the total number of streams of distributors’ video assets.

Online Video is absolutely huge, 26 billion online video viewed per months in US only. The fact is, four-fifths of respondents indicated they would use more or much more video in 2011 than they did in 2010. It shows that the development of video use has a good increase. It is because we as a human always need a challenging, innovative, and creative thing.

References:

1.     Davies, L 2011, Five Benefits of Communities for Online Video, Blog, Platform for Media, Inc., viewed 14 November 2011, <http://theplatform.com/blog/entry/five_benefits_of_communities_for_online_video/>.

2.     Gregory, A 2010, 27 Benefits of Online Video, Web Pro Business, Site Point Pty. Ltd, viewed 14 November 2011, <http://www.sitepoint.com/27-benefits-of-online-video/>.

3.     Hermida, A 2011, How Online Video is Different From Television, Reportr.net, viewed 14 November 2011, <http://www.reportr.net/2011/09/30/how-online-video-is-different-from-television/>.

4.     O’Neill, M 2011, 85% Of Media Websites Now Use Online Video To Cover News, Web Video, Social Times, viewed 14 November 2011, <http://socialtimes.com/85-of-media-websites-now-use-online-video-to-cover-news_b60505/>.

5.     Roth, S 2010, 7 Benefits of Online Video Marketing for Local Business, 21 November, viewed 14 November 2011, <http://www.youtube.com/watch?v=kzRjd5fp5u8/>.